The Internet Is Not a Tulip
By Christopher M. Leporini, REALTOR® Magazine Following the dot.com bust, some pundits derided the hype surrounding the new economy as another Tulipmania, where greed and folly made tulip bulbs more...
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By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45...
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Excerpt From Social Media 101: Tactics and Tips to Develop Your Business Online
The following excerpt is from the book “Social Media 101 : Tactics and Tips to Develop Your Business Online” (Wiley 2010) by Chris Brogan. The book gives insight on effective use of social media...
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Top 5 Marketing Bestsellers
The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937....
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Honest Business = Successful Business
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario...
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Say ‘Hello’ to my Nerdy Friend
Walking up to the ballroom that promised a fast-paced, leadership-oriented session exploring “Online Tools and Apps to Increase Productivity and Awesomeness” at the Midyear Legislative Meetings &...
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The Danger of Always Being On
OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have my...
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4 Ways to Rise Above the Noise & Generate Leads Online
Are you drowning in the endless supply of data? Chances are your customers and clients are too. Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated,...
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A Mindset for Your Online Marketing Plan
Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics,...
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